Hello 👋
i'm Simone by
the way
Over a decade designing digital experiences across Italy, UK, and Spain. Currently leading product design for SEAT/CUPRA in Barcelona.
Hello 👋
i'm Simone by
the way
Over a decade designing digital experiences across Italy, UK, and Spain. Currently leading product design for SEAT/CUPRA in Barcelona.
Hello 👋
i'm Simone by
the way
Over a decade designing digital experiences across Italy, UK, and Spain. Currently leading product design for SEAT/CUPRA in Barcelona.
Hello 👋
i'm Simone by
the way
Over a decade designing digital experiences across Italy, UK, and Spain. Currently leading product design for SEAT/CUPRA in Barcelona.
Hello 👋
i'm Simone by
the way
Over a decade designing digital experiences across Italy, UK, and Spain. Currently leading product design for SEAT/CUPRA in Barcelona.
Hello 👋
i'm Simone by
the way
Over a decade designing digital experiences across Italy, UK, and Spain. Currently leading product design for SEAT/CUPRA in Barcelona.
🎞️
🎞️
Background
My journey began in traditional graphic design, evolving into UX/UI where I combine creative vision with strategic thinking and user-centered methodologies. International experience across Italy, UK, and Spain has shaped my approach to design, working with diverse teams, adapting to different markets, and solving complex challenges in automotive, enterprise, and mobile contexts.
Background
My journey began in traditional graphic design, evolving into UX/UI where I combine creative vision with strategic thinking and user-centered methodologies. International experience across Italy, UK, and Spain has shaped my approach to design, working with diverse teams, adapting to different markets, and solving complex challenges in automotive, enterprise, and mobile contexts.
🎞️
Background
My journey began in traditional graphic design, evolving into UX/UI where I combine creative vision with strategic thinking and user-centered methodologies. International experience across Italy, UK, and Spain has shaped my approach to design, working with diverse teams, adapting to different markets, and solving complex challenges in automotive, enterprise, and mobile contexts.
🎞️
Background
My journey began in traditional graphic design, evolving into UX/UI where I combine creative vision with strategic thinking and user-centered methodologies. International experience across Italy, UK, and Spain has shaped my approach to design, working with diverse teams, adapting to different markets, and solving complex challenges in automotive, enterprise, and mobile contexts.
🚀
🚀
Philosophy and Influences
Design is about creating coherent systems that adapt to different contexts. Every project requires finding the right balance between brand expression and functional clarity. My design sensibility is informed by cinematography's use of space and composition, the warmth of analog aesthetics in digital contexts, the boldness of urban art within structured environments, and the precision of typography in visual communication.
Philosophy & Influences
Design is about creating coherent systems that adapt to different contexts. Every project requires finding the right balance between brand expression and functional clarity. and functional clarity. My design sensibility is informed by cinematography's use of space and composition, the warmth of analog aesthetics in digital contexts, the boldness of urban art within structured environments, and the precision of typography in visual communication.
🚀
Philosophy & Influences
Design is about creating coherent systems that adapt to different contexts. Every project requires finding the right balance between brand expression and functional clarity. and functional clarity. My design sensibility is informed by cinematography's use of space and composition, the warmth of analog aesthetics in digital contexts, the boldness of urban art within structured environments, and the precision of typography in visual communication.
2022
2026
2022
2026
BARCELONA, SPAIN
North Studio
North Studio
Client Lead and Product Designer for SEAT/CUPRA's digital ecosystem. Leading design systems development and mobile applications while maintaining brand integrity across platforms.
Client Lead
Design Systems
Mobile Apps
AI implementation
2022
2026
2022
2026
BARCELONA, SPAIN
North Studio
Client Lead and Product Designer for SEAT/CUPRA's digital ecosystem. Leading design systems development and mobile applications while maintaining brand integrity across platforms.
Client Lead
Design Systems
Mobile Apps
AI implementation
2022
2026
2022
2026
BARCELONA, SPAIN
North Studio
Client Lead and Product Designer for SEAT/CUPRA's digital ecosystem. Leading design systems development and mobile applications while maintaining brand integrity across platforms.
Client Lead
Design Systems
Mobile Apps
AI implementation
2022
2021
2022
2026
BARCELONA, SPAIN
Arvato S.r.l.
Arvato S.r.l.
Project Manager for HMI development at SEAT/CUPRA. Coordinated cross-functional teams, ensured brand consistency across touchpoints, and managed complex automotive interface projects.
Project Manager
Automotive HMI
SEAT / CUPRA
2022
2021
2022
2026
BARCELONA, SPAIN
Arvato S.r.l.
Project Manager for HMI development at SEAT/CUPRA. Coordinated cross-functional teams, ensured brand consistency across touchpoints, and managed complex automotive interface projects.
Proj. Manager
Automotive HMI
SEAT / CUPRA
2022
2021
2022
2026
BARCELONA, SPAIN
Arvato S.r.l.
Project Manager for HMI development at SEAT/CUPRA. Coordinated cross-functional teams, ensured brand consistency across touchpoints, and managed complex automotive interface projects.
Project Manager
Automotive HMI
SEAT / CUPRA
2016
2021
2016
2021
MADRID, SPAIN
Quality Solution
Quality Solution
Web Designer, worked on Compliance apps and Employee platforms (desk & mobile). Extremely unsexy work that taught me systems thinking is just organized chaos with better documentation.
Web Designer
UX / UI
Database
2016
2021
2016
2021
MADRID, SPAIN
Quality Solution
Web Designer, worked on Compliance apps and Employee platforms (desk & mobile). Extremely unsexy work that taught me systems thinking is just organized chaos with better documentation.
Web Designer
UX / UI
Database
2016
2021
2016
2021
MADRID, SPAIN
Quality Solution
Web Designer, worked on Compliance apps and Employee platforms (desk & mobile). Extremely unsexy work that taught me systems thinking is just organized chaos with better documentation.
Web Designer
UX / UI
Database